The Why campaing habla Español marketing community has been very busy generating yet a new campaing. The “Take a Test Drive – Keep the Car!” campaing focus on the recent MS 2007 test drive. With OOo you not just take a test drive but also keep the ‘car’.

Now we need to spread the content into the different languages. Here is where the native lang communities such as OOo ES to step up and translate the campaign which since we have a different semantics a test drive might not fit well in spanish so some creativity opportunities might come out of the community.

With the new development going on with the new generations of Office suites, Marketing is really maturing and becoming better organized. I am glad to see the new development comming up.