Soul of the Machine

A really interesting book who caught my attention while waiting for my gf to get to my apt. This is more a business book than a technology book and I like it. It tells about how important is the brand management, how does small companies turn big and a sense of the constant change business are vulnerable to. It also question yourself about what is the author opinion about business nowadays with FLOSS companies and FLOSS projects and the next encarnation of the industry.

Build to stay vs. Build to sell… that is the question.. Corporate spies and also shareholder pressure build the mood of this book as a classical coorporate enviroment in the US.

I wish I can get to finish this one as it looks very neat…