The importance of Implementation

I think the core value of technology is not on technology but on the hability to implement and merge technology with our human operational tasks.
Many business are big dumb consumers which like a digital cammera buyer get the best one, the one with all the features and most modern. But at the end they simply just use the point-n-click and 2 or 3 options. The rest of the features are not used.
On business this means that a lot of the money invested into the actual decision making and purchase of the tools are not exploited to the best capabilities making the operation functional but deficient.
On a competitive enviroment this is the difference between being succesful on their process versus wasting a lot of time and eventually kill deadlines and live on overhead.